Location, Location and Location

Buying property in Prime Central London has become more challenging particularly because of the sheer volume of buyers chasing a relatively smaller number of properties. It is important to resist ‘pressure buying’ and consider a number of factors when purchasing a property in Central London. Although prices are increasing by an average of 10% a year, unpondered decisions may prove very costly in the longer term. The advice generally remains – location, location, location, but with an element of caution: It is relevant to know how the value per square meter may differ substantially from one street to another even within the same postal area. Proximity to transport links, type of neighborhood, up-keep of buildings, proximity to council estates, the term of leases, and aviation flight paths are but some of the factors which impact the growth potential of any property. For this reason, researching the area and seeking independent and trusted advice ahead of any purchase remains key.